live this life and forget your age : novembre 2016

mercredi 30 novembre 2016

Platypus venom paves way to possible diabetes treatment

Well, that's not a news headline I ever thought I'd see. The hell? Even the platypus has venom!? Aussies, do you have any animals that aren't venomous?

from Pocket http://ift.tt/2fLP30T

Platypus venom paves way to possible diabetes treatment

Well, that's not a news headline I ever thought I'd see. The hell? Even the platypus has venom!? Aussies, do you have any animals that aren't venomous? via Pocket http://ift.tt/2fLP30T

Italy's highest court rules calling someone 'gay' is no longer an insult

Glad to see Italy stand up against so much pressure. The ruling states homosexuality relates to a “neutral” sexual preference and was not harmful to the reputation of the complainant, reports Italian news agency ANSA. via Pocket http://ift.tt/2fMBcHG

Italy's highest court rules calling someone 'gay' is no longer an insult

‘Knees together’ judge Robin Camp should lose job, committee finds

‘Knees together’ judge Robin Camp should lose job, committee finds (beta.theglobeandmail.com)submitted 16 minutes ago by loading...

from Pocket http://ift.tt/2gHdTn5

‘Knees together’ judge Robin Camp should lose job, committee finds

‘Knees together’ judge Robin Camp should lose job, committee finds (beta.theglobeandmail.com)submitted 16 minutes ago by loading... via Pocket http://ift.tt/2gHdTn5

Testing begins on new vaccine that could be 'final nail in the coffin' for HIV: Researchers excited by 'historic' drug trial that could lead to HIV prevention drug • /r/worldnews

Testing begins on new vaccine that could be 'final nail in the coffin' for HIV: Researchers excited by 'historic' drug trial that could lead to HIV prevention drug (independent.co.uk)submitted 10 minutes ago by loading...

from Pocket http://ift.tt/2gVqJyT

Testing begins on new vaccine that could be 'final nail in the coffin' for HIV: Researchers excited by 'historic' drug trial that could lead to HIV prevention drug • /r/worldnews

Climate change: Arctic lost nearly 95% of its old ice since 1984

At this point they just see the future generations handling the problem. Why worry when they're gonna be dead. You nailed it. That s the thing , its the psychopathic mentality of " I don't care what happens after i am gone " that s ruining the planet.

from Pocket http://ift.tt/2gJyPX4

Climate change: Arctic lost nearly 95% of its old ice since 1984

Millions of Japanese Over 35 Still Live With Mom and Dad - Elderly parents face late retirement to support adult offspring

Millions of Japanese Over 35 Still Live With Mom and Dad - Elderly parents face late retirement to support adult offspring (bloomberg.com)submitted 22 minutes ago by loading...[–]username_taken_not [score hidden] 19 minutes ago(1 child)I'm sure George Costanza would've loved to live there.

from Pocket http://ift.tt/2gUOmHu

Millions of Japanese Over 35 Still Live With Mom and Dad - Elderly parents face late retirement to support adult offspring

Two-wheel takeover: bikes outnumber cars for the first time in Copenhagen. Denmark’s capital has reached a milestone in its journey to become a cycling city – there are now more bikes than cars on the streets. Can other cities follow? • /r/worldnews

Two-wheel takeover: bikes outnumber cars for the first time in Copenhagen. Denmark’s capital has reached a milestone in its journey to become a cycling city – there are now more bikes than cars on the streets. Can other cities follow? (theguardian.com)

from Pocket http://ift.tt/2gjsowX

Planet Earth crew devastated as 150,000 antelope die in front of them in the space of just three days

Users often report submissions from this site and ask us to ban it for sensationalized articles. At /r/worldnews, we oppose blanket banning any news source. Readers have a responsibility to be skeptical, check sources, and comment on any flaws.

from Pocket http://ift.tt/2gjVEDy

Two-wheel takeover: bikes outnumber cars for the first time in Copenhagen. Denmark’s capital has reached a milestone in its journey to become a cycling city – there are now more bikes than cars on the streets. Can other cities follow? • /r/worldnews

Planet Earth crew devastated as 150,000 antelope die in front of them in the space of just three days

UKRAINE: Defense Ministry says 55,000 Russian troops are massing near the Ukrainian border.

Ukraine/RussiaUKRAINE: Defense Ministry says 55,000 Russian troops are massing near the Ukrainian border. (unian.info) Can't find any reliable articles writing about. You would expect reuters to get on this quick.

from Pocket http://ift.tt/2gUp5xj

Pope Francis: “Never been such a clear need for science” to protect the planet

Hi pnewell. Your submission from washingtonpost.com is behind a metered paywall. A metered paywall allows users to view a specific number of articles before requiring paid subscription. Articles posted to /r/worldnews should be accessible to everyone.

from Pocket http://ift.tt/2g6rq47

UKRAINE: Defense Ministry says 55,000 Russian troops are massing near the Ukrainian border.

Pope Francis: “Never been such a clear need for science” to protect the planet

US ground forces join battles for eastern Mosul: army source

The choice of picture is interesting. It's of the u.s military personnel looking all casual,smiling like they're happy to be there, and everything is going to be ok now that we're here type of look. This is fucking war, not some cartoon. Gotta love these journalist decision making.

from Pocket http://ift.tt/2gGXZWm

Brazilian Supreme Court Takes Step Towards Decriminalizing Abortion

The Pope allows priests to forgive abortion, and now Brazil is decriminalizing it. Meanwhile, President elect Trump promises to do whatever he can to overturn Roe v. Wade. The Catholic Church and third world countries are bigger proponents of reproductive rights than the land of the free.

from Pocket http://ift.tt/2ghVfBN

US ground forces join battles for eastern Mosul: army source

Brazilian Supreme Court Takes Step Towards Decriminalizing Abortion

German arms company Heckler & Koch to ‘no longer supply undemocratic, corrupt countries’: The move would rule out arms deals with Saudi Arabia, Mexico, Brazil, India and even Nato member Turkey • /r/worldnews

German arms company Heckler & Koch to ‘no longer supply undemocratic, corrupt countries’: The move would rule out arms deals with Saudi Arabia, Mexico, Brazil, India and even Nato member Turkey (independent.co.uk)submitted 27 minutes ago by loading...

from Pocket http://ift.tt/2fJoxVM

Leaked documents reveal EU pledge to carry out emissions tests deleted from draft as governments come under pressure from carmakers

Leaked documents reveal EU pledge to carry out emissions tests deleted from draft as governments come under pressure from carmakers (theguardian.com)submitted 17 minutes ago by loading...

from Pocket http://ift.tt/2fIf3dt

Turkish army enters Syria to end "rule of the cruel Assad"

Fucking idiots. And who would we suddenly replace him with? What about the millions of minorities that rely on his government to protect them from Islamist rebels? How will the Alawites, Christians, Shia muslims, Druze, and Jews in Syria survive a collapsing of the sovereign government?

from Pocket http://ift.tt/2gHiAKa

Dutch parliament votes to ban burqas, niqabs in some public places

Dutch parliament votes to ban burqas, niqabs in some public places (news.trust.org)submitted 36 minutes ago by loading...[–]ImperialHedonism [score hidden] 26 minutes ago(0 children)Finally.

from Pocket http://ift.tt/2gFkbRG

Australian high school students have created 3.7 grams of an active ingredient used in the medicine Daraprim for $20, which would sell in the United States for between $US35,000 and $US110,000. • /r/worldnews

Australian high school students have created 3.7 grams of an active ingredient used in the medicine Daraprim for $20, which would sell in the United States for between $US35,000 and $US110,000. (abc.net.au)

from Pocket http://ift.tt/2gjs4y1

German arms company Heckler & Koch to ‘no longer supply undemocratic, corrupt countries’: The move would rule out arms deals with Saudi Arabia, Mexico, Brazil, India and even Nato member Turkey • /r/worldnews

Leaked documents reveal EU pledge to carry out emissions tests deleted from draft as governments come under pressure from carmakers

Turkish army enters Syria to end "rule of the cruel Assad"

Dutch parliament votes to ban burqas, niqabs in some public places

Australian high school students have created 3.7 grams of an active ingredient used in the medicine Daraprim for $20, which would sell in the United States for between $US35,000 and $US110,000. • /r/worldnews

Canadian police to punish drunk drivers with Nickelback

Canadian police to punish drunk drivers with Nickelback (bbc.co.uk)submitted 32 minutes ago by loading...[–]ianternational[S] [score hidden] 27 minutes ago(0 children)"But it seems it is the possibility of having to listen to Nickelback which has really upset the locals.

from Pocket http://ift.tt/2gSM4J0

Canadian police to punish drunk drivers with Nickelback

5 Takeaways from Earning Links in 130 Countries

Posted by kerryjones

I was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.”

This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as in more populous countries. Most publishers expected payment for mentioning a brand. Furthermore, journalists did a lot of job-hopping, so maintaining relationships was difficult.

This is a conundrum not limited to Peru. I know many people outside of the US can relate. When you see the Fractl team and others sharing stories about how we earn hundreds of links for a single content piece, you might think it must be nice to do outreach somewhere like the US where online publishers are plentiful and they'll feature great content with no strings attached. While the work my team does isn’t easy by any means, I do recognize that there are ample opportunities for earning links and press coverage from American publishers.

What can you do if opportunities are scarce in your country?

One solution is focusing your outreach efforts on publishers in neighboring countries or countries with the same language and a similar culture. During conversations with the Attachmedia team (the company hosting the conference I was at), I learned they had much greater success earning media stories and building links outside of Peru because publishers in surrounding South American countries were more receptive to their email pitches and publishing third-party content.

But you may not need to do any international outreach if you know how to create the type of content that will organically attract attention beyond your borders.

At Fractl, many of our top-performing client campaigns have secured a lot of international links even without us doing much, or any, international outreach. To dig deeper, we recently conducted an analysis of 290 top-performing client content campaigns to determine which content naturally attracted coverage from international publishers (and thus, international links). Altogether, these campaigns were featured by publishers in 130 countries, earning more than 4,000 international media stories.

In this post, I’ll share what we found about what causes content to spread around the world.

1. Domestic success was a key factor in driving international placements for Fractl’s campaigns.

For years, we’ve noticed that if content gets enough attention in the US, it will organically begin to receive international press and links. Watch how this happens in the GIF below, which visualizes how one of our campaigns spread globally after reaching critical mass in the US:

Our study confirmed that there’s a correlation between earning a high number of links domestically and earning international links.

When we looked at our 50 most successful client campaigns that have earned the highest number of media stories, we discovered that these campaigns also received the most international coverage. Out of the 4,000 international placements we analyzed, 70 percent of them came from these 50 top-performing campaigns.

We also found that content which earned at least 25 international media pickups also earned at least 25 domestic pickups, so there’s a minimum one-to-one ratio of international to domestic pickups.

2. Overcome language barriers with visual formats that don’t rely on text.

Maps showing a contrast between countries were the visualizations of choice for international publishers.

World maps can be easily understood by global audiences, and make it easy for publishers to find an angle to cover. A client campaign, which looked at how much people eat and drink around the world, included maps highlighting differences between the countries. This was our fourth-highest-performing campaign in terms of international coverage.

It’s easy for a writer whose primary language isn’t English to look at a shaded map like the one above and pick out the story about his or her country. For example, a Belgian publisher who covered the consumption campaign used a headline that roughly translated to “Belgians eat more calories than Americans”:

Images were the second most popular visual format, which tells us that a picture may be worth a thousand words in any language. One great example of this is our “Evolution of Miss Universe” campaign, where we created a series of animated and interactive visualizations using photos of Miss Universe winners since 1952:

The simplicity of the visuals made this content accessible to all viewers regardless of the language they spoke. Paired with the international angle, this helped the campaign gain more than 40 pickups from global sites.

As we move down the rankings, formats that relied on more text, such as infographics, were less popular internationally. No doubt this is because international audiences can’t connect with content they can’t understand.

When creating text-heavy visualizations, consider if someone who speaks a different language can understand it — would it still make sense if you removed all the text?

Pro tip: If your outreach strategy is targeting multiple countries or a country where more than one language is widely spoken, it may be worth the effort to produce text-heavy visuals in multiple languages.

3. Topics that speak to universal human interests performed best internationally.

Our top-performing international campaigns show a clear preference for topics that resonate globally. The six topics that performed best internationally were:

Drugs and alcohol
Health and fitness
Entertainment
Sex and relationships
Travel
Technology

Bear in the mind that these topics are reflective of our client campaigns, so every topic imaginable was not included in this study.

We drilled this down a little more and looked at the specific topics covered in our top 50 campaigns. You’ll notice many of the most popular topics would make your grandma blush.

We know that controversial topics are highly effective in grabbing attention, and the list above confirms that pushing boundaries works on a global scale. (We weren’t exactly surprised that a campaign called “Does Size Matter?” resonated internationally.)

But don’t look at the chart above and assume that you need to make your content about sex, drugs, and rock and roll if you want to gain international attention. As you can see, even pedestrian fare performed well globally. Consider how you can create content that speaks to basic human interests, like technology, food, and … Instagram.

4. A global angle isn’t necessary.

While our top five international campaigns did have a global focus, more than half of our 50 top-performing international campaigns did not have a global angle. This tells us that a geographic angle doesn’t determine international success.

Some examples of non-geographic ideas that performed well are:

A tool that calculates indirect sexual exposure based on how many partners you’ve had
The types of white lies people commonly tell and hear
A face-off between Siri, Cortana, and Google Now performance
A sampling of how many bacteria and germs are found in hotel rooms

We also found that US-centric campaigns were, unsurprisingly, less likely to succeed. Only three of our campaigns with America-focused titles received more than 25 international placements. If your content topic does have a geographic angle, make sure to broaden it to have a multi-national or worldwide focus.

Pro tip: Consider how you can add an international twist to content ideas that already performed well domestically. The Miss Universe campaign example I shared above? That came to fruition after we successfully did a similar campaign about Miss America. Similarly, we could likely reboot our “Tolerance in America” campaign to look at racism around the world and expect it to be successful, as this topic already proved popular at home and is certainly relevant worldwide.

5. The elements of share-worthy content hold true internationally.

Over the years, we’ve seen time and time again that including certain elements in content greatly increases the chance of success. All of our content that achieved international success included some combination of the following:

Surprising information
An emotionally resonant topic
A universally appealing topic
Comparison or ranking of multiple places, things, or ideas
A geographic angle
A pop culture angle

Look back at the content examples I shared in this post, and make note of how many of the characteristics above are present in each one. To increase the likelihood that your content appeals to global audiences, be sure to read this post about the vital role these elements play in creating content that earns a lot of links and social shares.

What has your experience been like using content to attract international press and links? I’d love to hear what’s worked for you — leave a comment below!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Erdogan says " We entered Syria to end Assad's rule"

How is that going to work with him trying to restore ties to Putin? They really deserve each other! via Pocket http://ift.tt/2fyl4yh

Prince Alwaleed bin Talal Says Saudi Women Should Drive

Sounds like with attitudes like this, Saudi Arabia is really hurtling towards the 20th Century... via Pocket http://ift.tt/2fObea4

Erdogan says " We entered Syria to end Assad's rule"

How is that going to work with him trying to restore ties to Putin? They really deserve each other!

from Pocket http://ift.tt/2fyl4yh

Prince Alwaleed bin Talal Says Saudi Women Should Drive

Sounds like with attitudes like this, Saudi Arabia is really hurtling towards the 20th Century...

from Pocket http://ift.tt/2fObea4

Firms such as Kellogg's, Unilever and Nestlé 'use child-labour palm oil'

If Nestle could sell children's blood and tears for a profit they would be on that shit. That's really not surprising. Firms will do anything to cut costs. via Pocket http://ift.tt/2gTDsBT

Firms such as Kellogg's, Unilever and Nestlé 'use child-labour palm oil'

If Nestle could sell children's blood and tears for a profit they would be on that shit. That's really not surprising. Firms will do anything to cut costs.

from Pocket http://ift.tt/2gTDsBT

mardi 29 novembre 2016

UK parliament passes Digital Economy Bill, forcing people to register if they want to watch porn and banning many sex acts

UK parliament passes Digital Economy Bill, forcing people to register if they want to watch porn and banning many sex acts (belfasttelegraph.co.uk)submitted 23 minutes ago by loading...

from Pocket http://ift.tt/2fI8J5R