live this life and forget your age : juillet 2015

vendredi 31 juillet 2015

HIV can be flushed out of its hiding places in the body using a cancer drug, researchers show.

HIV can be flushed out of its hiding places in the body using a cancer drug, researchers show. (bbc.com) via Pocket http://ift.tt/1KDBj61

Saudi Arabia asks to be dropped from 9/11 lawsuit

Saudi Arabia asks to be dropped from 9/11 lawsuit (middleeasteye.net)submitted 19 minutes ago by loading...[–]terryinsullivan [score hidden] 3 minutes ago(0 children)I bet they do. via Pocket http://ift.tt/1DetDoc

HIV can be flushed out of its hiding places in the body using a cancer drug, researchers show.

HIV can be flushed out of its hiding places in the body using a cancer drug, researchers show. (bbc.com)

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Saudi Arabia asks to be dropped from 9/11 lawsuit

Successful Ebola vaccine provides 100% protection in trial

Successful Ebola vaccine provides 100% protection in trial (nature.com)submitted just now by kate500loading... via Pocket http://ift.tt/1MBHrfs

Successful Ebola vaccine provides 100% protection in trial

Successful Ebola vaccine provides 100% protection in trial (nature.com)submitted just now by kate500loading...

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Worldnews Rules

Spain’s “Google tax” has been a disaster for publishers, new study shows: Traffic to small publishers dropped 14 percent, and some local news apps shut down (arstechnica.co.uk)submitted 2 minutes ago by loading... via Pocket http://ift.tt/1OEMPvZ

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The Canadian government has announced it intends to ban microbeads used in personal care products, after a scientific review found that the tiny particles pose a potential risk to the environment. (ctvnews.ca) via Pocket http://ift.tt/1eG7MKp

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NASA confirms the discovery of a rocky exoplanet just 21 light years away

NASA confirms the discovery of a rocky exoplanet just 21 light years away (theverge.com)submitted 1 minute ago by loading... via Pocket http://ift.tt/1DdWdGt

NASA confirms the discovery of a rocky exoplanet just 21 light years away

NASA confirms the discovery of a rocky exoplanet just 21 light years away (theverge.com)submitted 1 minute ago by loading...

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Iraq/ISISMap: ISIS has lost 9.4 percent of its territory this year (vox.com)submitted just now by JustLebaneseloading... via Pocket http://ift.tt/1IxgZ3U

2022 Winter Olympics Awarded to Beijing, becoming first city to host both winter and summer olympics

Hopefully they're actually seeking to improve, and not just making empty remarks for the sake of it. Hebei province (where a lot of the events will be) and Beijing are among the worst in all of China for air quality, especially during the winter where more coal is burned. via Pocket http://ift.tt/1eFriqw

Iran city hits suffocating heat index of 154 degrees, near world record

Iran city hits suffocating heat index of 154 degrees, near world record (washingtonpost.com)submitted 26 minutes ago by loading...[–]lechattueur [score hidden] 23 minutes ago(0 children)From article: "Its actual air temperature was 109 degrees (42. via Pocket http://ift.tt/1KCpLjf

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Iraq/ISISMap: ISIS has lost 9.4 percent of its territory this year (vox.com)submitted just now by JustLebaneseloading...

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2022 Winter Olympics Awarded to Beijing, becoming first city to host both winter and summer olympics

Iran city hits suffocating heat index of 154 degrees, near world record

Zimbabwe wants the killer of Cecil the lion extradited

Zimbabwe wants the killer of Cecil the lion extradited (news.yahoo.com)submitted 13 minutes ago by loading... via Pocket http://ift.tt/1M0ZnAc

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Ukraine/Russia18 month old Palestinian baby burned to death after two houses were burned in Duma village in occupied West Bank, with graffiti left on the walls reading "revenge" in Hebrew. (aljazeera.com) Why does this have "Ukraine/Russia" flair? via Pocket http://ift.tt/1Ixen61

Zimbabwe wants the killer of Cecil the lion extradited

Zimbabwe wants the killer of Cecil the lion extradited (news.yahoo.com)submitted 13 minutes ago by loading...

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China removes crosses from churches across the country - Chinese Christians start making their own in protest. (hongkongfp.com) via Pocket http://ift.tt/1H7Q8py

US ally Turkey found to be funding Islamic State while bombing them and the Kurds combating ISIL.

Iraq/ISISUS ally Turkey found to be funding Islamic State while bombing them and the Kurds combating ISIL. (theguardian.com) via Pocket http://ift.tt/1DUa1QY

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China removes crosses from churches across the country - Chinese Christians start making their own in protest. (hongkongfp.com)

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US ally Turkey found to be funding Islamic State while bombing them and the Kurds combating ISIL.

Iraq/ISISUS ally Turkey found to be funding Islamic State while bombing them and the Kurds combating ISIL. (theguardian.com)

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German government accuses news website of treason over leaks - For the first time in more than 50 years journalists are facing treason charges, which is being denounced as an attack on the freedom of the press (theguardian.com)submitted just now by holocauster-rideloading... via Pocket http://ift.tt/1KE07bc

Huge underground lake found in desert of Xinjiang, China

Huge underground lake found in desert of Xinjiang, China (ibtimes.co.uk)submitted just now by GodsDelightloading... via Pocket http://ift.tt/1DTGRla

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Huge underground lake found in desert of Xinjiang, China

Huge underground lake found in desert of Xinjiang, China (ibtimes.co.uk)submitted just now by GodsDelightloading...

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Cats in Australia could soon be banned from going outdoors 24/7

Cats in Australia could soon be banned from going outdoors 24/7 (abc13.com)submitted 1 minute ago by loading... via Pocket http://ift.tt/1OQTSlZ

Cats in Australia could soon be banned from going outdoors 24/7

Cats in Australia could soon be banned from going outdoors 24/7 (abc13.com)submitted 1 minute ago by loading...

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The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic - Whiteboard Friday

Posted by randfish

A single fantastic (or "10x") piece of content can lift a site's traffic curves long beyond the popularity of that one piece. In today's Whiteboard Friday, Rand talks about why those curves settle into a "new normal," and how you can go about creating the content that drives that change.

For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about the linkbait bump, classic phrase in the SEO world and almost a little dated. I think today we're talking a little bit more about viral content and how high-quality content, content that really is the cornerstone of a brand or a website's content can be an incredible and powerful driver of traffic, not just when it initially launches but over time.

So let's take a look.

This is a classic linkbait bump, viral content bump analytics chart. I'm seeing over here my traffic and over here the different months of the year. You know, January, February, March, like I'm under a thousand. Maybe I'm at 500 visits or something, and then I have this big piece of viral content. It performs outstandingly well from a relative standpoint for my site. It gets 10,000 or more visits, drives a ton more people to my site, and then what happens is that that traffic falls back down. But the new normal down here, new normal is higher than the old normal was. So the new normal might be at 1,000, 1,500 or 2,000 visits whereas before I was at 500.

Why does this happen?

A lot of folks see an analytics chart like this, see examples of content that's done this for websites, and they want to know: Why does this happen and how can I replicate that effect? The reasons why are it sort of feeds back into that viral loop or the flywheel, which we've talked about in previous Whiteboard Fridays, where essentially you start with a piece of content. That content does well, and then you have things like more social followers on your brand's accounts. So now next time you go to amplify content or share content socially, you're reaching more potential people. You have a bigger audience. You have more people who share your content because they've seen that that content performs well for them in social. So they want to find other content from you that might help their social accounts perform well.

You see more RSS and email subscribers because people see your interesting content and go, "Hey, I want to see when these guys produce something else." You see more branded search traffic because people are looking specifically for content from you, not necessarily just around this viral piece, although that's often a big part of it, but around other pieces as well, especially if you do a good job of exposing them to that additional content. You get more bookmark and type in traffic, more searchers biased by personalization because they've already visited your site. So now when they search and they're logged into their accounts, they're going to see your site ranking higher than they normally would otherwise, and you get an organic SEO lift from all the links and shares and engagement.

So there's a ton of different factors that feed into this, and you kind of want to hit all of these things. If you have a piece of content that gets a lot of shares, a lot of links, but then doesn't promote engagement, doesn't get more people signing up, doesn't get more people searching for your brand or searching for that content specifically, then it's not going to have the same impact. Your traffic might fall further and more quickly.

How do you achieve this?

How do we get content that's going to do this? Well, we're going to talk through a number of things that we've talked about previously on Whiteboard Friday. But there are some additional ones as well. This isn't just creating good content or creating high quality content, it's creating a particular kind of content. So for this what you want is a deep understanding, not necessarily of what your standard users or standard customers are interested in, but a deep understanding of what influencers in your niche will share and promote and why they do that.

This often means that you follow a lot of sharers and influencers in your field, and you understand, hey, they're all sharing X piece of content. Why? Oh, because it does this, because it makes them look good, because it helps their authority in the field, because it provides a lot of value to their followers, because they know it's going to get a lot of retweets and shares and traffic. Whatever that because is, you have to have a deep understanding of it in order to have success with viral kinds of content.

Next, you want to have empathy for users and what will give them the best possible experience. So if you know, for example, that a lot of people are coming on mobile and are going to be sharing on mobile, which is true of almost all viral content today, FYI, you need to be providing a great mobile and desktop experience. Oftentimes that mobile experience has to be different, not just responsive design, but actually a different format, a different way of being able to scroll through or watch or see or experience that content.

There are some good examples out there of content that does that. It makes a very different user experience based on the browser or the device you're using.

You also need to be aware of what will turn them off. So promotional messages, pop-ups, trying to sell to them, oftentimes that diminishes user experience. It means that content that could have been more viral, that could have gotten more shares won't.

Unique value and attributes that separate your content from everything else in the field. So if there's like ABCD and whoa, what's that? That's very unique. That stands out from the crowd. That provides a different form of value in a different way than what everyone else is doing. That uniqueness is often a big reason why content spreads virally, why it gets more shared than just the normal stuff.

I've talk about this a number of times, but content that's 10X better than what the competition provides. So unique value from the competition, but also quality that is not just a step up, but 10X better, massively, massively better than what else you can get out there. That makes it unique enough. That makes it stand out from the crowd, and that's a very hard thing to do, but that's why this is so rare and so valuable.

This is a critical one, and I think one that, I'll just say, many organizations fail at. That is the freedom and support to fail many times, to try to create these types of effects, to have this impact many times before you hit on a success. A lot of managers and clients and teams and execs just don't give marketing teams and content teams the freedom to say, "Yeah, you know what? You spent a month and developer resources and designer resources and spent some money to go do some research and contracted with this third party, and it wasn't a hit. It didn't work. We didn't get the viral content bump. It just kind of did okay. You know what? We believe in you. You've got a lot of chances. You should try this another 9 or 10 times before we throw it out. We really want to have a success here."

That is something that very few teams invest in. The powerful thing is because so few people are willing to invest that way, the ones that do, the ones that believe in this, the ones that invest long term, the ones that are willing to take those failures are going to have a much better shot at success, and they can stand out from the crowd. They can get these bumps. It's powerful.

Not a requirement, but it really, really helps to have a strong engaged community, either on your site and around your brand, or at least in your niche and your topic area that will help, that wants to see you, your brand, your content succeed. If you're in a space that has no community, I would work on building one, even if it's very small. We're not talking about building a community of thousands or tens of thousands. A community of 100 people, a community of 50 people even can be powerful enough to help content get that catalyst, that first bump that'll boost it into viral potential.

Then finally, for this type of content, you need to have a logical and not overly promotional match between your brand and the content itself. You can see many sites in what I call sketchy niches. So like a criminal law site or a casino site or a pharmaceutical site that's offering like an interactive musical experience widget, and you're like, "Why in the world is this brand promoting this content? Why did they even make it? How does that match up with what they do? Oh, it's clearly just intentionally promotional."

Look, many of these brands go out there and they say, "Hey, the average web user doesn't know and doesn't care." I agree. But the average web user is not an influencer. Influencers know. Well, they're very, very suspicious of why content is being produced and promoted, and they're very skeptical of promoting content that they don't think is altruistic. So this kills a lot of content for brands that try and invest in it when there's no match. So I think you really need that.

Now, when you do these linkbait bump kinds of things, I would strongly recommend that you follow up, that you consider the quality of the content that you're producing. Thereafter, that you invest in reproducing these resources, keeping those resources updated, and that you don't simply give up on content production after this. However, if you're a small business site, a small or medium business, you might think about only doing one or two of these a year. If you are a heavy content player, you're doing a lot of content marketing, content marketing is how you're investing in web traffic, I'd probably be considering these weekly or monthly at the least.

All right, everyone. Look forward to your experiences with the linkbait bump, and I will see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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jeudi 30 juillet 2015

Zimbabwe Conservation Task Force suggests Palmer offer free dental care to poor in Zimbabwe to atone for killing Cecil.

Zimbabwe Conservation Task Force suggests Palmer offer free dental care to poor in Zimbabwe to atone for killing Cecil. (tmz.com) via Pocket http://ift.tt/1eEcrg2

Zimbabwe Conservation Task Force suggests Palmer offer free dental care to poor in Zimbabwe to atone for killing Cecil.

Zimbabwe Conservation Task Force suggests Palmer offer free dental care to poor in Zimbabwe to atone for killing Cecil. (tmz.com)

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Facebook profit falls 9 percent

Facebook profit falls 9 percent (reuters.com)submitted just now by ravinderranaloading... via Pocket http://ift.tt/1KAA8Eh

Facebook profit falls 9 percent

Facebook profit falls 9 percent (reuters.com)submitted just now by ravinderranaloading...

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Canada Just Bought Israel's Iron Dome Radar Technology

Israel/PalestineCanada Just Bought Israel's Iron Dome Radar Technology (news.vice.com)submitted 3 minutes ago by loading... via Pocket http://ift.tt/1MvMpcD

Canada Just Bought Israel's Iron Dome Radar Technology

Israel/PalestineCanada Just Bought Israel's Iron Dome Radar Technology (news.vice.com)submitted 3 minutes ago by loading...

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U.K. released hundreds of Nazis after the Holocaust, says leading historian | Dr. Dan Plesch of SOAS, London, says that the the former Nazi officers were released under pressure from the U.S., which wanted Germany on its side in the Cold War. (haaretz.com) via Pocket http://ift.tt/1DRKhVs

Supreme Court of India in a landmark ruling allows 14 year old rape survivor to terminate her pregnancy. She was 24 weeks into her pregnancy.

Supreme Court of India in a landmark ruling allows 14 year old rape survivor to terminate her pregnancy. She was 24 weeks into her pregnancy. (indiatoday.intoday.in) Another win for the anti-christ haha jk. Im fine with this. via Pocket http://ift.tt/1U9Cdc6