live this life and forget your age : septembre 2016

vendredi 30 septembre 2016

Palestinian President Abbas shakes hands with Netanyahu at Peres funeral

Israel/PalestinePalestinian President Abbas shakes hands with Netanyahu at Peres funeral (ynetnews.com)submitted 17 minutes ago by loading...

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Palestinian President Abbas shakes hands with Netanyahu at Peres funeral

Israel/PalestinePalestinian President Abbas shakes hands with Netanyahu at Peres funeral (ynetnews.com)submitted 17 minutes ago by loading... via Pocket http://ift.tt/2cQwElh

The two chicks of an endangered African penguin that was stolen from a marine park in South Africa have died. Buddy the penguin was taken from Bayworld in Port Elizabeth by two men in a protest against animals being kept in captivity. • /r/worldnews

The two chicks of an endangered African penguin that was stolen from a marine park in South Africa have died. Buddy the penguin was taken from Bayworld in Port Elizabeth by two men in a protest against animals being kept in captivity. (theguardian.com) via Pocket http://ift.tt/2dh5UJA

The two chicks of an endangered African penguin that was stolen from a marine park in South Africa have died. Buddy the penguin was taken from Bayworld in Port Elizabeth by two men in a protest against animals being kept in captivity. • /r/worldnews

Mugabe reportedly owns 14 farms, breaking his own laws by owning more than one piece of land

Report: UK Taxpayers are paying more than £400,000 a year to subsidize a farm where a billionaire Saudi prince breeds racehorses. (bbc.com) via Pocket http://ift.tt/2d1jdNg

Mugabe reportedly owns 14 farms, breaking his own laws by owning more than one piece of land

Report: UK Taxpayers are paying more than £400,000 a year to subsidize a farm where a billionaire Saudi prince breeds racehorses. (bbc.com)

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EU plan to give free Interrail pass to every 18-year-old in Europe on their birthday: 'The mobility of young people is essential in promoting a sense of belonging to Europe' • /r/worldnews

EU plan to give free Interrail pass to every 18-year-old in Europe on their birthday: 'The mobility of young people is essential in promoting a sense of belonging to Europe' (independent.co.uk)submitted 7 minutes ago by loading...

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EU plan to give free Interrail pass to every 18-year-old in Europe on their birthday: 'The mobility of young people is essential in promoting a sense of belonging to Europe' • /r/worldnews

Two Van Gogh paintings stolen during the 2002 Amsterdam raid have been discovered in Italy

Two Van Gogh paintings stolen during the 2002 Amsterdam raid have been discovered in Italy (bbc.com)submitted 17 minutes ago by loading... via Pocket http://ift.tt/2cGrZiL

Scientists Have Identified the Mechanism That Decides Between Cell Death and Genome Repair

So can we cure balding now? via Pocket http://ift.tt/2dwwDS1

Mugabe reportedly owns 14 farms, breaking his own laws by owning more than one piece of land

He doesnt give a shit about human life let alone following laws. This should be under r/shitpost via Pocket http://ift.tt/2dwvZrX

Polish women to stage all-out strike in bid to cripple economy in protest at abortion ban

Polish women to stage all-out strike in bid to cripple economy in protest at abortion ban (independent.co.uk)submitted 15 minutes ago by loading... via Pocket http://ift.tt/2dwGETu

German mayor who wanted to accept more refugees beaten up 'in xenophobic attack'

Wow. We may never know his race, religion or motive. Sounds more like a patriotic attack. If anything, a mayor that voluntarily wants to accept muslim immigrants should be tried for treason. via Pocket http://ift.tt/2dwxwKj

Two Van Gogh paintings stolen during the 2002 Amsterdam raid have been discovered in Italy

Two Van Gogh paintings stolen during the 2002 Amsterdam raid have been discovered in Italy (bbc.com)submitted 17 minutes ago by loading...

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Scientists Have Identified the Mechanism That Decides Between Cell Death and Genome Repair

So can we cure balding now?

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Mugabe reportedly owns 14 farms, breaking his own laws by owning more than one piece of land

He doesnt give a shit about human life let alone following laws. This should be under r/shitpost

from Pocket http://ift.tt/2dwvZrX

Polish women to stage all-out strike in bid to cripple economy in protest at abortion ban

Polish women to stage all-out strike in bid to cripple economy in protest at abortion ban (independent.co.uk)submitted 15 minutes ago by loading...

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German mayor who wanted to accept more refugees beaten up 'in xenophobic attack'

Iran fires mortars into Pakistan

Mortars are the ultimate troll weapon in any RTS.

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Wealth of people in their 30s has 'halved in a decade' - BBC News

Phew, I'm only 29 years old. Unfortunately it sounds like the income gap is just going to increase for the following generation!

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Iran fires mortars into Pakistan

Mortars are the ultimate troll weapon in any RTS. via Pocket http://ift.tt/2dvZ3va

Wealth of people in their 30s has 'halved in a decade' - BBC News

Phew, I'm only 29 years old. Unfortunately it sounds like the income gap is just going to increase for the following generation! via Pocket http://ift.tt/2dgncqx

Iraqi grandmother 'decapitated Isis fighters and cooked their heads' to avenge her family's death: 'I have shrapnel in my head and legs, my ribs were broken, but all that didn't stop me from fighting' • /r/worldnews

Syria/IraqIraqi grandmother 'decapitated Isis fighters and cooked their heads' to avenge her family's death: 'I have shrapnel in my head and legs, my ribs were broken, but all that didn't stop me from fighting' (independent.co.uk)submitted 9 minutes ago by loading... via Pocket http://ift.tt/2dyFIxN

9/11 lawsuits bill causes Saudi Arabia 'great concern'

Good. Glad they understand their actions are not without consequences. via Pocket http://ift.tt/2cZHanS

Russia: U.S. controlling an "international terrorist alliance"

Russia: U.S. controlling an "international terrorist alliance" (cbsnews.com) The supports the so-called 'moderate rebels' terrorists, but I don't think for a moment that anyone could delude themselves into thinking America controls them. That's about 60% of the problem. via Pocket http://ift.tt/2cOMehx

Iraqi grandmother 'decapitated Isis fighters and cooked their heads' to avenge her family's death: 'I have shrapnel in my head and legs, my ribs were broken, but all that didn't stop me from fighting' • /r/worldnews

9/11 lawsuits bill causes Saudi Arabia 'great concern'

Good. Glad they understand their actions are not without consequences.

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Russia: U.S. controlling an "international terrorist alliance"

Farm subsidies: Payment to billionaire prince sparks anger

Farm subsidies: Payment to billionaire prince sparks anger (bbc.com)submitted 27 minutes ago by loading...

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Farm subsidies: Payment to billionaire prince sparks anger

Farm subsidies: Payment to billionaire prince sparks anger (bbc.com)submitted 27 minutes ago by loading... via Pocket http://ift.tt/2cNRhyu

Germany Says No Bailouts for Deutsche Bank or Any Other Struggling Lenders

As always, the lowest level investors and taxpayers. Congress, take note.

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Germany Says No Bailouts for Deutsche Bank or Any Other Struggling Lenders

As always, the lowest level investors and taxpayers. Congress, take note. via Pocket http://ift.tt/2drdekq

Five get life sentences for murder of Christian publishers in Turkey

TurkeyFive get life sentences for murder of Christian publishers in Turkey (hurriyetdailynews.com)submitted 24 minutes ago by loading... via Pocket http://ift.tt/2dh5yTH

Five get life sentences for murder of Christian publishers in Turkey

TurkeyFive get life sentences for murder of Christian publishers in Turkey (hurriyetdailynews.com)submitted 24 minutes ago by loading...

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Erdogan says to extend Turkey's emergency rule, rounds on rating agencies. "I love rating agencies and they love me too ... Put a few cents in their pockets and get the rating you want, this is how they work," he said • /r/worldnews

TurkeyErdogan says to extend Turkey's emergency rule, rounds on rating agencies. "I love rating agencies and they love me too ... Put a few cents in their pockets and get the rating you want, this is how they work," he said (reuters.com)

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Philippines leader likens himself to Hitler, wants to kill millions of drug users

Either he's cleverly trying to establish an insanity defense against future trial, or else an insanity defense is legitimately called for.

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Erdogan says to extend Turkey's emergency rule, rounds on rating agencies. "I love rating agencies and they love me too ... Put a few cents in their pockets and get the rating you want, this is how they work," he said • /r/worldnews

Philippines leader likens himself to Hitler, wants to kill millions of drug users

Either he's cleverly trying to establish an insanity defense against future trial, or else an insanity defense is legitimately called for. via Pocket http://ift.tt/2dvPAnR

Optimizing for RankBrain... Should We Do It? (Is It Even Possible?) - Whiteboard Friday

Posted by randfish

If you've been stressing over how to optimize your SEO for RankBrain, there's good news: you can't. Not in the traditional sense of the word, at least. Unlike the classic algorithms we're used to, RankBrain is a query interpretation model. It's a horse of a different color, and as such, it requires a different way of thinking than we've had to use in the past. In today's Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or can) optimize for it.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about RankBrain SEO and RankBrain in general. So Google released this algorithm or component of their algorithm a while ago, but there have been questions for a long time about: Can people actually do RankBrain SEO? Is that even a thing? Is it possible to optimize specifically for this RankBrain algorithm?

I'll talk today a little bit about how RankBrain works just so we have a broad overview and we're all on the same page about it. Google has continued to release more and more information through interviews and comments about what the system does. There are some things that potentially shift in our SEO strategies and tactics around it, but I'll show why optimizing for RankBrain is probably the wrong way to frame it.

What does RankBrain actually do?

So what is it that RankBrain actually does? A query comes in to Google. Historically, classically Google would use an algorithm, probably the same algorithm, at least they've said sort of the same algorithm across the board historically to figure out which pages and sites to show. There are a bunch of different ranking inputs, which we've talked about many times here on Whiteboard Friday.

But if you search for this query today, what Google is saying is with RankBrain, they're going to take any query that comes in and RankBrain is essentially going to be a query interpretation model. It's going to look at the words in that query. It's potentially going to look at things possibly like location or personalization or other things. We're not entirely sure whether RankBrain uses those, but it certainly could. It interprets these queries, and then it's going to try and determine the intent behind the query and make the ranking signals that are applied to the results appropriate to that actual query.

So here's what that means. If you search today — I did this search on my mobile device, I did it on my desktop device — for "best Netflix shows" or "best shows on Netflix" or "What are good Netflix shows," "good Netflix shows," "what to watch on Netflix," notice a pattern here? All five of these searches are essentially asking for the very same thing. We might quibble and say "what to watch on Netflix" could be more movie-centric than shows, which could be more TV or episodic series-centric. That's okay. But these five are essentially, " What should I watch on Netflix?"

Now, RankBrain is going to help Google understand that each of these queries, despite the fact that they use slightly different words and phrasing or completely different words, with the exception of Netflix, that they should all be answered by the same content or same kinds of content. That's the part where Google, where RankBrain is determining the searcher intent. Then, Google is going to use RankBrain to basically say, "Now, what signals are right for me, Google, to enhance or to push down for these particular queries?"

Signals

So we're going to be super simplistic, hyper-simplistic and imagine that Google has this realm of just a few signals, and for this particular query or set of queries, any of these, that...

Keyword matching is not that important. So minus that, not super important here.
Link diversity, neither here nor there.
Anchor text, it doesn't matter too much, neither here nor there.
Freshness, very, very important.

Why is freshness so important? Well, because Google has seen patterns before, and if you show shows from Netflix that were on the service a year ago, two years ago, three years ago, you are no longer relevant. It doesn't matter if you have lots of good links, lots of diversity, lots of anchor text, lots of great keyword matching. If you are not fresh, you are not showing searchers what they want, and therefore Google doesn't want to display you. In fact, the number one result for all of these was published, I think, six or seven days ago, as of the filming of this Whiteboard Friday. Not particularly surprising, right? Freshness is super important for this query.

Domain authority, that is somewhat important. Google doesn't want to get too spammed by low-quality domains even if they are publishing fresh content.
Engagement, very, very important signal here. That indicates to Google whether searchers are being satisfied by these particular results.

This is a high-engagement query too. So on low-engagement queries, where people are looking for a very simple, quick answer, you expect engagement not to be that big. But for something in-depth, like "What should I watch on Netflix," you expect people are going to go, they're going to engage with that content significantly. Maybe they're going to watch a trailer or some videos. Maybe they're going to browse through a list of 50 things. High engagement, hopefully.

Related topics, Google is definitely looking for the right words and phrases.

If you, for example, are talking about the best shows on Netflix and everyone is talking about how hot — I haven't actually seen it — "Stranger Things" is, which is a TV program on Netflix that is very much in the public eye right now, well, if you don't have that on your best show list, Google probably does not want to display you. So that's an important related topic or a concept or a word vector, whatever it is.

Content depth, that's also important here. Google expects a long list, a fairly substantive page of content, not just a short, "Here are 10 items," and no details about them.

As a result of interpreting the query, using these signals in these proportions, these five were basically the top five or six for every single one of those queries. So Google is essentially saying, "Hey, it doesn't matter if you have perfect keyword targeting and tons of link diversity and anchor text. The signals that are more important here are these ones, and we can interpret that all of these queries essentially have the same intent behind them. Therefore, this is who we're going to rank."

So, in essence, RankBrain is helping Google determine what signals to use in the algorithm or how to weight those signals, because there's a ton of signals that they can choose from. RankBrain is helping them weight them, and they're helping them interpret the query and the searcher intent.

How should SEOs respond?

Does that actually change how we do SEO? A little bit. A little bit. What it doesn't do, though, is it does not say there is a specific way to do SEO for RankBrain itself. Because RankBrain is, yes, helping Google select signals and prioritize them, you can't actually optimize for RankBrain itself. You can optimize for these signals, and you might say, "Hey, I know that, in my world, these signals are much more important than these signals," or the reverse. For a lot of commercial, old-school queries, keyword matching and link diversity and anchor text are still very, very important. I'm not discounting those. What I'm saying is you can't do SEO for RankBrain specifically or not in the classic way that we've been trained to do SEO for a particular algorithm. This is kind of different.

That said, there are some ways SEOs should respond.

If you have not already killed the concept, the idea of one keyword, one page, you should kill it now. In fact, you should have killed it a long time ago, because Hummingbird really put this to bed way back in the day. But if you're still doing that, RankBrain does that even more. It's even more saying, "Hey, you know what? Condense all of these. For all of these queries you should not have one URL and another URL and another URL and another URL. You should have one page targeting all of them, targeting all the intents that are like this." When you do your keyword research and your big matrix of keyword-to-content mapping, that's how you should be optimizing there.
It's no longer the case, as it was probably five, six years ago, that one set of fixed inputs no longer governs every single query. Because of this weighting system, some queries are going to demand signals in different proportion to other ones. Sometimes you're going to need fresh content. Sometimes you need very in-depth content. Sometimes you need high engagement. Sometimes you don't. Sometimes you will need tons of links with anchor text. Sometimes you will not. Sometimes you need high authority to rank for something. Sometimes you don't. So that's a different model.
The reputation that you get as a website, a domain earns a reputation around particular types of signals. That could be because you're publishing lots of fresh content or because you get lots of diverse links or because you have very high engagement or you have very low engagement in terms of you answer things very quickly, but you have a lot of diverse information and topics on that, like a Dictionary.com or an Answers.com, somebody like that where it's quick, drive-by visits, you answer the searcher's query and then they're gone. That's a fine model. But you need to match your SEO focus, your brand of the type of SEO and the type of signals that you hit to the queries that you care about most. You should be establishing that over time and building that out.

So RankBrain, yes, it might shift a little bit of our strategic focus, but no, it's not a classic algorithm that we do SEO against, like a Panda or a Penguin. How do I optimize to avoid Panda hitting me? How do I optimize to avoid Penguin hitting me? How do I optimize for Hummingbird so that my keywords match the query intent? Those are very different from RankBrain, which has this interpretation model.

So, with that, I look forward to hearing about your experiences with RankBrain. I look forward to hearing about what you might be changing since RankBrain came out a couple of years ago, and we'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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jeudi 29 septembre 2016

A team of top scientists is telling world leaders to stop congratulating themselves on the Paris agreement to fight climate change because if more isn't done, global temperatures will likely hit dangerous warming levels in about 35 years. • /r/worldnews

A team of top scientists is telling world leaders to stop congratulating themselves on the Paris agreement to fight climate change because if more isn't done, global temperatures will likely hit dangerous warming levels in about 35 years. (hosted.ap.org)submitted 12 minutes ago by loading...

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A team of top scientists is telling world leaders to stop congratulating themselves on the Paris agreement to fight climate change because if more isn't done, global temperatures will likely hit dangerous warming levels in about 35 years. • /r/worldnews

BP and Shell investors urged to reward bosses for backing green energy | Shell and BP’s pay plans encourage their bosses to dig for oil instead of investing in low-carbon energy and should be overhauled by shareholders, according to the campaign group ShareAction. • /r/worldnews

BP and Shell investors urged to reward bosses for backing green energy | Shell and BP’s pay plans encourage their bosses to dig for oil instead of investing in low-carbon energy and should be overhauled by shareholders, according to the campaign group ShareAction. (theguardian.com)

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Palestinian President Abbas asks Israel to attend Shimon Peres' funeral

Israel/PalestinePalestinian President Abbas asks Israel to attend Shimon Peres' funeral (haaretz.com)submitted 18 minutes ago by loading...

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BP and Shell investors urged to reward bosses for backing green energy | Shell and BP’s pay plans encourage their bosses to dig for oil instead of investing in low-carbon energy and should be overhauled by shareholders, according to the campaign group ShareAction. • /r/worldnews

Palestinian President Abbas asks Israel to attend Shimon Peres' funeral

Israel/PalestinePalestinian President Abbas asks Israel to attend Shimon Peres' funeral (haaretz.com)submitted 18 minutes ago by loading... via Pocket http://ift.tt/2ddf5eq

'Narcos alone rule': Mexico shaken after three priests killed within a week

Who does this?

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